Joanna Maass
Strategic Partner - Concierge Services
Joanna Maass is the Founder of Discovered, a boutique, invitation-only members' club providing highly personalised concierge and lifestyle management services to a select group of clients. With extensive experience in luxury hospitality, she created Discovered to deliver a truly bespoke service, offering everything from luxury travel, private aviation and yachts to exclusive events, longevity, personal shopping and tailored lifestyle experiences.
Joanna has recently joined Rock Eleven Group as a Strategic Partner & Advisor, where she integrates Discovered's bespoke concierge services into the Group's private investor ecosystem. Working closely with Rock Eleven's members, family offices and strategic partners, she enhances the overall member experience by providing seamless, discreet and highly personalised lifestyle support. Her philosophy is built on trusted relationships, direct communication and complete transparency, ensuring every recommendation and experience is tailored entirely to each client's individual needs.
Our Story
Rock Eleven Group is an ultra-private, invitation-only investment club composed of high-net-worth individuals, family offices, and institutional leaders focused on deploying and growing significant capital with precision and discretion. It operates as a closed, highly selective environment where wealth is strategically allocated into high-quality opportunities aligned with long-term value creation.
Led by experienced industry figures with access to substantial financial resources, Rock Eleven Group maintains strict control over membership and deal flow-preserving its exclusivity and ensuring participation is limited to those operating at the highest levels of wealth creation.
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Rock Eleven Group Announces Official NGO Partnership with Amref Health Africa UK
This partnership reflects Rock Eleven Group’s ongoing commitment to social responsibility and to creating positive, sustainable impact alongside its global business operations.
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Rock Eleven Group Venture Studio℠ Announces Minority Stake in StoryTown.ai
StoryTown.ai is a next-generation creative writing platform powered by proprietary Emotioneering™ techniques, designed to help fiction writers and screenwriters develop stronger stories, unlock creativity, and complete their work faster.
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Private Capital Turns Its Attention to Iberian Real Estate and Hospitality.
As global investors continue to seek resilient, lifestyle-led assets in high-growth destinations, Southern Europe is emerging as one of the most compelling regions for real estate and hospitality investment.
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Rock Eleven Group Announces Strategic Equity Partnership with ROSEAId™
ROSEAId’s cloud-based Research and Telepathology Platform is designed to support pathologists, microbiologists, and geneticists by streamlining workflows and expanding access to digital pathology research tools.