Maggie Draycott

Strategic Partner & Advisor

Maggie is a Strategic Partner and Advisor at Rock Eleven Group, bringing extensive expertise in luxury travel, lifestyle management, and high-level client advisory. A former leader of the British Airways VIP Club, she built a distinguished career delivering bespoke experiences and premium services to high-net-worth individuals and global clientele.

As the Founder of Maggie Draycott Associates, she has advised luxury brands, private clients, and organizations on tailored travel, lifestyle strategy, and brand positioning. Her work is defined by a deep understanding of elite client expectations, discretion, and the ability to curate exceptional, personalized experiences.

In addition to her commercial work, Maggie is actively involved in supporting global philanthropic initiatives, aligning her network and expertise with causes that drive meaningful impact. At Rock Eleven Group, she provides strategic insight and advisory support, enhancing the firm’s relationships within the luxury, private client, and global partnership landscape.


Our Story

Rock Eleven Group is an ultra-private, invitation-only investment club composed of high-net-worth individuals, family offices, and institutional leaders focused on deploying and growing significant capital with precision and discretion. It operates as a closed, highly selective environment where wealth is strategically allocated into high-quality opportunities aligned with long-term value creation.

Led by experienced industry figures with access to substantial financial resources, Rock Eleven Group maintains strict control over membership and deal flow-preserving its exclusivity and ensuring participation is limited to those operating at the highest levels of wealth creation.

  • Rock Eleven Group Announces Official NGO Partnership with Amref Health Africa UK

    This partnership reflects Rock Eleven Group’s ongoing commitment to social responsibility and to creating positive, sustainable impact alongside its global business operations.

  • Rock Eleven Group Venture Studio℠ Announces Minority Stake in StoryTown.ai

    StoryTown.ai is a next-generation creative writing platform powered by proprietary Emotioneering™ techniques, designed to help fiction writers and screenwriters develop stronger stories, unlock creativity, and complete their work faster.

  • Private Capital Turns Its Attention to Iberian Real Estate and Hospitality.

    As global investors continue to seek resilient, lifestyle-led assets in high-growth destinations, Southern Europe is emerging as one of the most compelling regions for real estate and hospitality investment.

  • Rock Eleven Group Announces Strategic Equity Partnership with ROSEAId™

    ROSEAId’s cloud-based Research and Telepathology Platform is designed to support pathologists, microbiologists, and geneticists by streamlining workflows and expanding access to digital pathology research tools.